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Social media

Social Media PASABORDO

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01

Goal

Increase Interaction in Social Media platforms

02

Concept

Create fresh and diversified content

03

Solution

Develop digital targeted activations

Proyecto

Pasabordo

PASABORDO is a Colombian urban pop group with more than 10 years of artistic career, a recognized and positioned brand in most countries of Latin America. The main goal was to increase the number followers of the brand in the different digital channels and social networks, and increase the reach and interaction with the fans.

Starting from this need, we created a plan of daily content, posts and activations that dynamize the different digital channels. This also helps them to viralize more their musical contents in all platforms.

Every time a song or video is launched, we develop a social media strategy that generates organic interaction and traffic before, during and after the release of it.
This strategies we´ve implemented had helped us obtain more views, subscriptions and incerease the engagement in the YouTube channel, digital stores, Facebook, Twitter and Instagram.